What is Home Staging?

Home staging is a real estate marketing technique that seeks to highlight the best qualities of a property for sale or rent, improving its appearance to attract more potential buyers. Through depersonalization, order and optimization of space, this technique allows anyone to imagine living in the property, which facilitates the decision to buy or rent.

This technique originated in the United States and arrived in Spain during the real estate crisis, when the need to sell properties quickly led to the application of this methodology to the sector. Today, it is a highly valued strategy, as it improves the perception of the property both in face-to-face visits and in online advertisements.

What is the Difference between Home Staging and Decoration?

Although they may seem like similar concepts, home staging and decoration have completely different objectives:

• Decoration: Focuses on personalizing a space according to the tastes and needs of those who inhabit it. The main objective is to create a welcoming and unique environment for the occupants.
• Home staging: Aims to neutralize and optimize the space, eliminating personal elements and applying a more generic style that can appeal to a wide variety of buyers.

In other words, decoration prioritizes personal style, while home staging focuses on a strategic approach to highlight the characteristics of the property and capture the interest of as many people as possible.

Advantages of Home Staging

Below, we present some of the different advantages of home staging:

• Faster sale: Properties prepared with home staging techniques sell between 65% and 85% faster.
• Greater visual appeal: Photographs of properties with home staging stand out in real estate portals, where 90% of buyers start their search.
• Increased perceived value: A well-presented apartment can generate a higher offer, achieving more competitive prices in the market.
• Adaptability: This technique is applicable to both new and second-hand homes, offices, commercial premises, among others.

There are several home staging techniques to optimize the visual and emotional impact of a property:

• Depersonalization: Remove personal objects, photographs and specific decorations to create a neutral environment.
• Neutral colors: Use light and white tones, as they provide luminosity and make spaces seem larger.
• Space optimization: Less is more. Remove unnecessary furniture and organize the furniture to facilitate circulation.
• Adequate lighting: Make the most of natural light and complement it with artificial lighting in the darkest areas.
• Careful details: Make sure everything is clean, tidy and in good condition. A well-maintained space conveys confidence to the buyer.

If the apartment is empty, there are solutions such as cardboard furniture or virtual renderings that allow you to visualize the potential of the property without making a large investment. In addition, we recommend you take a look at our post about the main interior decoration styles to help you improve the style of your home before putting it up for sale.

Apply Home Staging with Espígul

At Espígul, we are experts in the real estate sector with more than 30 years of experience, and we know how to apply the best home staging techniques so that your home stands out in the market. From depersonalization to the use of innovative strategies, we accompany you throughout the sales process so that you achieve the best results in the shortest possible time.

If you are thinking of selling your apartment, do not hesitate to contact us!